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Category Archives: Agents Marketers
Insurance agents and financial advisers: Do you really know your market?
If you ask a group of agents or planners what they believe their market wants, will charge their views with conviction. But if you ask them how they know, they are likely to say they have been in business for … Continue reading
Posted in Agents Marketers
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Insurance needs of the Agency Marketing Plan
The job of marketing is to promote your business and attract potential customers. What do you do with these perspectives is the work of the sales force. When measuring the success of your marketing plan does not focus on sales … Continue reading
Posted in Agents Marketers
Tagged Effective branding, potential customers, selling proposition
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Annuities 101
What is a fixed annuity, a variable annuity? In other words, both a fixed annuity and a variable annuity are amounts payable annually. In particular, the contracts offered by insurance companies that allow you to accumulate funds for retirement on … Continue reading